There was a time when designing a website used to be a highly specialized job, and the few professionals that one could locate used to demand fancy prices, and had a reputation for never completing the work on time, or might even abandon your work halfway. On a pursuit of web designers, just trying to locate a good professional used to be a difficult task, and most of the crowd around seemed to be pseudo-professionals who were working part-time on web design.
Some were good with the codes but awful with the design and language, some others were good with the design and codes but had no idea about the content, and so on. Most of them were extremely bad with the English language. It was rare to find any professional who was thorough with all aspects of web design, including the language, even though all claimed to be the best around. It was usually necessary to also contract a content writer at additional expense.
As demand for websites grew, the number of web design groups also increased. In addition to the freelancers, the number of commercial establishments in the field also increased and became more visible through regular advertisements. These focused exclusively on web design, and also provided web hosting and domain name registration. Their charges were of course a good deal more than those demanded by the freelancers. But here again the handicap with content writing and the English language was evident, from the moment you walk into the first meeting with their professionals.
As the years passed, another transformation happened. Some websites started providing free web design facilities. Any novice could make their own website, just by following a few basic elementary steps. Page designs were standardized, and you could select from a large number of templates, without the need for the services of some high priest of web design. You could write your own content, move the text around, add the images, and finalize any particular design – all by yourself. It can be really beneficial.

